Google is leaving ~$310K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Google
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: BLINGER10 takes 10% off everything
Preview Text: 10% off your first order, good for 14 days
HERO MODULE
Hero Approach: Direct
H1: Your Glow Starts Here
Subhead: 10% off, ready to use
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code is BLINGER10. Use it on anything in the store before it expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start With Our Most-Loved Picks
Blinger Deluxe Tool Kit Everything you need to apply gems to hair, clothes, and accessories in one box
Signature Gem Pack Hundreds of faceted crystals in the shades customers reorder most
Blinger Starter Set The lowest-commitment entry point for first-timers who want to try before they stock up
Refill Gem Collection Mix-and-match colors so every look stays fresh
Blinger for Nails Kit Salon-quality gem application you do yourself at home in minutes
2
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I want to tell you something real before you buy anything.
Blinger didn't start in a boardroom. It started because I couldn't find a fast, clean way to add a little sparkle to everyday things without making a mess, wasting material, or needing a degree in arts and crafts to pull it off.
I was convinced there had to be a better way. So I spent years working on one.
The idea was simple: make gem application so quick and satisfying that anyone could do it. Your kids, your customers, yourself at 11pm the night before an event. No glue guns. No loose stones rolling off the table. Just pick up the tool, press, done.
That's what Blinger is. It's the thing I wish I'd had before I built it.
If you've been looking for an easy way to add some personality to your hair, clothes, nails, or accessories, I think you'll love what we've put together.
Your welcome code is BLINGER10 for 10% off. It's good for 14 days, so take your time browsing.
And if you have questions about anything, just reply here. I actually read these.
– Angie
President & Chief Dreamer, Blinger
3
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INBOX MODULE
Subject Line: Gems that stay vs gems that don't
Preview Text: What makes Blinger different from the dollar-store alternatives
HERO MODULE
Hero Approach: Curiosity
H1: Not All Gems Are Equal
Subhead: Here's what actually matters
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most gem kits look fine in the package and disappoint the moment you use them. Blinger was built to fix exactly that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Blinger Holds Up When Others Don't
Infographic: Checklist
- Precision applicator tool. Gems land where you point, not wherever the glue dragged them
- Faceted crystals cut for real light refraction, not flat plastic that dulls after one wash
- Works on hair, fabric, nails, and accessories without switching tools or techniques
- Designed by someone who actually uses it, not a factory minimum-order spec sheet
- Refill system means you're never stuck buying a whole new kit just to restock one color
- Safe for kids to use with adult supervision. No hot glue, no sharp edges, no fumes
Products Shown
- Blinger Deluxe Tool Kit. The full experience, nothing left out
- Signature Gem Pack. The colors customers come back for most
- Blinger Starter Set. The right first step if you're still deciding
4
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INBOX MODULE
Subject Line: You browsed, code still works
Preview Text: BLINGER10 still works. But not for long
HERO MODULE
Hero Approach: Direct
H1: Your Code Still Works
Subhead: 9 days left to use it
Cta Button: Grab 10% Off
MODULE 2: TRANSITION COPY
BLINGER10 gets you 10% off anything in the store. It expires in 9 days, so now's the time.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Blinger Deluxe Tool Kit The complete setup for anyone who wants to start strong
Signature Gem Pack The refill customers order again and again
Blinger for Nails Kit Professional-looking nail gems without the salon appointment
Refill Gem Collection Stock up on the colors you'll actually reach for
Blinger Starter Set A clean, low-risk way to see what the tool can do
5
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INBOX MODULE
Subject Line: Still fighting a glue gun?
Preview Text: How Blinger stacks up against what you've probably tried before
HERO MODULE
Hero Approach: Question
H1: Still Using Glue?
Subhead: There's a cleaner way to do this
Cta Button: See How It Compares
MODULE 2: TRANSITION COPY
If you've tried applying gems with a glue gun, loose adhesive, or one of those flimsy wand tools, you already know what frustration looks like. Here's how Blinger is different.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Blinger vs. The Other Options
Infographic: Table
| Feature | Blinger | Typical Gem Kit |
|---|---|---|
| Application precision | Lands exactly where you aim | Slides, smears, or misses |
| Mess level | No loose stones, no glue residue | Gems everywhere, glue on fingers |
| Works on multiple surfaces | Hair, fabric, nails, accessories | Usually one surface only |
| Refillable system | Yes. Reorder just what you need | Buy the whole kit again |
| Safe for kids | Yes. No heat, no sharp tools | Often involves hot glue or pins |
| Crystal quality | Faceted for real light reflection | Flat plastic, fades fast |
| Learning curve | Pick up and press | Trial and error every time |
Products Shown
- Blinger Deluxe Tool Kit. The full kit for anyone ready to make the switch
- Signature Gem Pack. High-quality crystals that actually catch light
6
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INBOX MODULE
Subject Line: 1,200 five-star reviews say it best
Preview Text: Real customers. Real results. Read what they said.
HERO MODULE
Hero Approach: Direct
H1: Customers Said It Best
Subhead: Over 1,200 five-star reviews
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what people said after they actually used it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Are Saying
Infographic: Numbered List
- "I was skeptical because I'd tried two other gem tools that were total junk. This one is completely different. The gems go exactly where I put them and they actually stay.". Melissa R.
- "Bought this for my daughter and ended up using it more than she does. It's so satisfying and the crystals catch the light beautifully.". Diane K.
- "I use this in my small hair salon and clients love seeing it in action. The quality is professional even though it's simple to use.". Tara M.
- "Honestly thought this was a gimmick. It isn't. I've done my phone case, two pairs of sneakers, and a denim jacket. Everything still looks great after washing.". Priya S.
- "Great value considering how much you get. The refill packs make it affordable to keep going without buying a whole new kit.". Jamie L.
Products Shown
- Blinger Deluxe Tool Kit. The complete setup customers rave about
- Refill Gem Collection. Keep the looks coming without starting over
- Blinger for Nails Kit. The pick for anyone who loved the reviews on nail application
7
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INBOX MODULE
Subject Line: Midnight tonight, code is gone
Preview Text: Tonight's the cutoff. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires tonight at midnight
Cta Button: Use BLINGER10 Now
MODULE 2: TRANSITION COPY
BLINGER10 expires tonight at midnight. After that, the 10% discount is gone and the code won't work.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Tonight
Blinger Deluxe Tool Kit The one most customers wish they'd started with
Signature Gem Pack Stock up on the crystals you'll want to have on hand
Blinger Starter Set The right call if you're still on the fence
Blinger for Nails Kit A fast, satisfying way to try the tool on something small
Refill Gem Collection Best time to grab extras is when the code still works
8
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Hey,
I know you signed up a couple weeks ago and I've been in your inbox a few times since then. I just wanted to reach out one more time, personally, before this welcome sequence wraps up.
If something got in the way, or if you had a question you didn't get around to asking, just hit reply. Seriously. I read these and I'm happy to help you figure out if Blinger is actually a good fit for what you're trying to do.
No pressure at all. If the timing isn't right, that's completely fine. This isn't that kind of email.
But if you've been curious and just haven't pulled the trigger yet, your code BLINGER10 does expire today. After that it's gone. If you want to grab 10% off before the window closes, now would be the time.
Either way, I'm glad you found us. And if you ever want to come back later, we'll still be here.
– Angie
President & Chief Dreamer, Blinger
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.